Tag Archives: Naming rights

Lawrence Solomon: Keep names, sell stations

(July 8, 2011) To minimize fare hikes on Toronto’s deficit-ridden transit system, a desperate Toronto Transit Commission decided this week to raise revenue from corporations by selling them naming rights to subway stations. Continue reading

Posted in Transportation | Tagged , , , , , , , , , , , , , | Leave a comment

Waterfront Toronto Considers Selling Naming Rights to Public Parks, Spaces

(July 8, 2011) Canadians have become accustomed to corporate sponsorship of buildings, the branding of sports stadiums and even the renaming of movie theatres after banks, but now there’s a push to expand the name game to public spaces – including Toronto’s Lake Ontario waterfront. Continue reading

Advertisement

Posted in Cities, Regulation | Tagged , , , , , , , , , , , , , , | Leave a comment