Tag Archives: Naming rights
Lawrence Solomon: Keep names, sell stations
(July 8, 2011) To minimize fare hikes on Toronto’s deficit-ridden transit system, a desperate Toronto Transit Commission decided this week to raise revenue from corporations by selling them naming rights to subway stations. Continue reading
Waterfront Toronto Considers Selling Naming Rights to Public Parks, Spaces
(July 8, 2011) Canadians have become accustomed to corporate sponsorship of buildings, the branding of sports stadiums and even the renaming of movie theatres after banks, but now there’s a push to expand the name game to public spaces – including Toronto’s Lake Ontario waterfront. Continue reading
Posted in Cities, Regulation
Tagged Commericial Alert, Corporate branding, Corporate naming, Corporate sponsorship, Lawrence Solomon, Naming rights, Naming rights strategy, Private corporation, Public buildings, Public spaces, Tax-payer owned, The Canadian Press, Urban Renaissance Institute, Waterfront, Waterfront Toronto
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